Working with the Royal Marines charity (RMC), Under my direction we produced a National campaign to promote positive mental health in the Corps Family.
Working with the Royal Marines charity (RMC), Under my direction we produced a National campaign to promote positive mental health in the Corps Family.
Throughout this campaign, RMC wanted to engage with their unique and special community on mental health and wellbeing matters. The whole campaign was specifically to encourage healthy behaviours and mental fitness and make it even more acceptable to reach out for support when needed.
Our team concepted and developed a campaign thesis and strategy to meet the goals through a high profile film and animated production piece to go across all RMC social channels. The thesis was simple:
Don’t let ‘Pride’ prevent asking for help. Remember, it takes a stronger person to know when they require support and to ask for it when needed. Do not suffer in silence, ‘lift the lid’… speak to someone and utilise the support available.
Collaborating with the team at RMC we defined and developed the brief and storyboarded the campaign. I then built a team consisting of animators, voice over artist, camera / sound crew, post production editor with myself providing creative direction from conception to final productions.
