As a quintessentially British company, Ashley Wilde are proud to be a family business with three generations of expertise. Rich in Heritage and with Design, Style, Innovation and Service as the company’s guiding principles.
As a quintessentially British company, Ashley Wilde are proud to be a family business with three generations of expertise. Rich in Heritage and with Design, Style, Innovation and Service as the company’s guiding principles.
Since its launch in 1950, the Brodin family vision has been to create inspirational interiors with a range of soft furnishing fabrics and home decor accessories. Today the brand is internationally regarded as the ‘Ultimate Home Interiors Haven’.
Providing insights and research into the existing digital presence, AWG and CRD defined two channels to create awareness. The first major platform was a new website coinciding with the launch of two films. We defined the project as:
Highlight the International presence of Ashely Wilde direct to B2B customers with a B2C presence across social touchpoints utilising film.
Creative direction was required to send a film crew to India to shoot at the AWG factory and a film crew to the UK HQ. I personally developed the low fidelity UI through to the high fidelity UX for the new website collaborating with a content photographer and seasoned developers.
