Using the power of sport, SCL delivers educational experiences to unlock your children’s potential.
Using the power of sport, SCL delivers educational experiences to unlock your children’s potential.
SCL Group required a complete overhaul of their online presence in all core disciplines. It was obvious that the existing communication channels did not engage with their customers.
‘Deliver multiple online environments that communicate with our core audience, reflect our multi-faceted business and represent SCL as leaders in sport education.
There were many facets of this project, starting with an initial discovery period, learning about the business, understanding the audience and analysing past metrics and KPI’s so we could form our ‘strategy for success’. Once the discovery phase was complete, we worked with the SCL team and key stakeholders do deliver low fidelity prototypes and customer journeys, validation of product through to high fidelity visuals and website / CMS development.
In order to deliver this project I developed a team consisting of UI/UX designers and WordPress developers, adding creative direction and project management form conception to final delivery.
